Robert Aitken

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

No industry in the world is so completely peopled with whiners: * Book publishers whine because they are forced to eat 35% of the products they send out in the form of hugely expensive returns. * Authors whine because publishers don’t promote their books. * Book publishers and authors whine because newspapers do not review their books. *Newspapers whine because book publishers are putting their advertising dollars elsewhere, so, in retaliation, they drastically cut the number of reviews they carry. *Book critics whine because with fewer and fewer venues for their work, they are deprived of places to show off how much smarter

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