Rita Shankewitz

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

While the U.S. Postal Service has offered a reprieve to mailers by vowing not to increase rates in 2010, many mailers are still struggling with their expenses. Rates increased earlier this year, and these increases—combined with the struggling economy—are making it a very difficult year for direct mailers. They're scrambling for new and efficient ways to keep their direct mail costs down.

By Hallie Mummert Rodgers and Hammerstein. Franklin Delano Roosevelt and Eleanor Roosevelt. Peanut butter and jelly. I've listed just three examples of instances where two are often better than one at accomplishing great work. (Don't underestimate the value of peanut butter and jelly; over the years, it's remained a staple of both childrens' and adults' brown-bag lunches!) And I have a fourth example to add to the bunch: Direct marketers and list brokers. Product managers, circulation directors and direct mail coordinators will agree that their relationship with their list broker(s) is one of the most important partnerships in the success of their

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