Rita O Neill

While we always have used terms like “outside the box” and “under the radar” opportunities when touting our skills, we as brokers and managers truly are pressed to find new sources of names for our clients, or new sources of revenue for our list owners. Mailers that were understandably cautious in 2003 today are list owners with much smaller universes and much smaller hotlines. Many years ago, I worked at a list company with advocacy and veteran donor files. I cut my teeth in the list business with newsletters, so I knew seniors were “information hungry” and direct mail responsive. I wanted to

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