Richard Marius

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When I ran this magazine, I told the editors we were experts talking to experts. They not only had to understand everything they wrote, but they also had to be able to explain it to their grandmothers. “This is the real world,” I admonished them. “We cannot fake it.”

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