Richard Brown

By Sharon Cole Last year, the National Geographic Society won a Direct Marketing Association Echo Award for its poly-bagged sample-issue mailing that featured a specimen issue titled, "Selections From NATIONAL GEOGRAPHIC." The mailing, which offered a world map as a back-end premium, reaped great rewards for the prestigious society. But a consistent repeat of this campaign is simply too costly for any company or organization to consider. A variation had to be created. What evolved was a smaller and slimmer polybagged mailing that includes a poster-size world map as a front-end premium (Archive code #202-171603-0410B). The entire package consists of the world map and

Last year the National Geographic Society won a Direct Marketing Association Echo Award for its polybagged sample-issue mailing that featured a specimen issue titled, "Selections From NATIONAL GEOGRAPHIC." The mailing, which offered a world map as a back-end premium, reaped great rewards for the prestigious society. But a consistent repeat of this campaign is simply too costly for any company or organization to consider. A variation had to be created. What evolved was a smaller and slimmer polybagged mailing including a poster-size world map as a front-end premium (Archive code #202-171603-0410B X). The entire package consists of the world map and a membership acceptance

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