Richard Banfield

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

What’s the secret to better marketing and ROI? There’s no single answer to that, but I bet everyone reading this would like to find a way to convert a bit better. I bet we’d all like to know a better way to try new marketing technologies, media channels and platforms. Questions arise, such as:

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