We don't get many "Letters to the Editor," even as email. Between article comments, sharing tools and social media, fewer magazines do these days—we get notes from PR agents, industry contacts, and the occasional complaint, but letters actually discussing or responding to the articles are rare. In fact, I used to work for a magazine where we perhaps, may have ... ahem ... "made them up" for comedic purposes. The following letters are not made up. Herschell Gordon Lewis and Rich Cress both had some things to say about some recent items in our magazine and e-newsletter
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico