Renee Chemel

For B-to-B marketers, identifying high-quality leads is becoming increasingly difficult in the modern business environment, for several reasons: Trendy job titles, like "Design Ninja" or "Chief Product Evangelist," are becoming commonplace, even in traditional industries, as companies try to convey a more creative and edgy culture. This makes it incredibly difficult to determine job roles and responsibilities—and exactly whom you should be targeting—within the company.

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