Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

In 2012 Peggy and I were in Amsterdam. As a pair of culture vultures, we of course had to visit the fabled Rijksmuseum. The museum was undergoing a vast renovation and most of it was walled off. As a result, the major attractions were collected and exhibited in a few rooms. Among them: three tiny Vermeers, Rembrandt's enormous heart-stopping Night Watch and works by Franz Hals and Jan Steen. We had a miserable time fighting through crowds of visitors

On Oct. 5, 2007 two stories ran in The Wall Street Journal—and on its Web site—about the huge Los Angeles Hammer Museum’s effort to bury Dave Pahl’s Hammer Museum, which displays his collection of 1700 hammers in a tiny house in Haines, Alaska, 3,098 miles to the north. The top brass at the Los Angeles museum is following slavishly the brutal, bully-boy tactics of its founder, Occidental Petroleum President Armand Hammer (1898-1990), whose philosophy of life was codified on a plaque in his office that proclaimed, “He who hath the gold makes the rules.” In any publication or broadcast news story, what the L.A.

What happens when you do not own your job or allow others to own theirs April 18, 2006: Vol. 2, Issue No. 30 IN THE NEWS More US generals turn on Rumsfeld Two more retired US generals called overnight on Donald Rumsfeld to resign as US defence secretary, adding to a deepening rift within the Pentagon. Six generals—two of whom commanded troops in Iraq—have now called on Mr Rumsfeld to stand down over his leadership of the war. Retired Major General Charles Swannack, who led the 82nd Airborne Division in Iraq, said Mr Rumsfeld, 73, had "micromanaged the generals who are leading

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