Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Last week I wrote about the failed petition drive to get an amendment to the Philadelphia City Charter on the May 5 primary ballot. The premise: no casino could be built within 1,500 feet of any school, home, house of worship, playground, public pool, library, or civic center. Needed were the valid, notarized signatures of 20,000 registered voters. Of the 27,254 signatures collected, The Philadelphia Inquirer reported that fewer than 7,000 were valid. No one bothered to get ahold of the voter registration list. Do-gooders went forth to round up signatures from anybody and everybody. Put in direct marketing terms, it was the equivalent

Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless

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