Rebecca Barkan

To develop a full-lifecycle view of customers, marketers must rely on customer relationship management (CRM) systems. Once you have a solid CRM technology platform in place, fueled by good data, you can begin to put revenue-generating strategies in place. Here are three CRM tactics to start with:

Customer relationship management (CRM) systems empower organizations seeking customer-focused strategies in marketing and sales to succeed in that journey. Yet half of large enterprise organizations struggle to drive CRM adoption. Remember: CRM is a technology platform to enable an end-to-end view of the customer, but it requires good data to fuel an accurate, multi-dimensional view.

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