Reagan

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I've been around for 12 presidential administrations—starting with that of Franklin Roosevelt, who died in office when I was 10. In my memory bank are five deeply flawed men who turned the highest office into a national nightmare and were rendered politically impotent during the final years of their presidencies: John F. Kennedy (Bay of Pigs, Cuban missile crisis, assassination), Lyndon Johnson (Vietnam), Richard Nixon (Watergate), Jimmy Carter (Iran hostage crisis) and Bill Clinton (Monica Lewinsky).

My family was not Democratic nor Republican. Nor am I. I've always voted for whomever I believed to be the best person for the job. As a result, I'm a registered Independent, which means I never vote in primary elections. If that's a cop-out, so be it.

For the record, up to the current administration (on which the jury is still out) I voted Eisenhower, Kennedy, Johnson, Humphrey, Carter, Reagan, Bush 41 and Clinton.

Only twice in my life have I seen the country crippled and disfigured, resulting in genuine grassroots passion in a presidential election: 1968 and 2008.

The year I got passionate about politics—and dispassionate—was 1968.

Just look at ABC and CBS Nov. 22, 2005: Vol. 1, Issue No. 50 IN THE NEWS NBC Nightly News With Brian Williams Pulls Ahead; Widens the Gap Over ABC TO 1.4 Million Viewers NBC Nightly News with Brian Williams had a big ratings win last week, topping ABC's "World News Tonight" by a 16% or +1.390 million viewers - representing the program's best advantage over ABC since the week of the Brokaw/Williams anchor transition (Nov. 29, 2004). --Matt Drudge, The Drudge Report, Nov. 17, 2005 I don't watch one evening news program on television. Rather, I use the remote

Clang, clang, clang goes the lockdown The play ends as a tragedy. All three of the major characters lived a morally reprehensible life that doomed them to Hell; when they are given a chance to escape from Hell, they choose to remain, knowing that there is No Exit from their evil natures. For them, life on earth was no different than life in Hell; at least in their present circumstance, they have only each other to torment. --Monkey Notes "No Exit" by Jean Paul Sartre Many years ago the late reporter and editor Mike Kelly recited one of the rules of life passed on

Successfully Carrying On a Mission to Serve Mankind in the Face of Near Impossible Odds By Denny Hatch Brook Holmberg, a native of Minnesota, graduated in 1989 from The Principia, a liberal arts college for Christian Scientists in St. Louis, where he studied English literature and political science. In 1992, he was offered an internship at The Monitor Channel, a television channel in Boston, so he packed up his worldly goods and drove east. Between the time he left home and his arrival in Boston, the television arm of The Christian Science Monitor was no more. So he started as a production intern

by Bob Hacker This analysis of Easton Press is based on reviewing only four control packages and without the benefit of seeing any list segmentation or program performance figures. Targeting is inferred from product definition, copy platforms and appeals. The Basic Business The first thing we see is that the business is based on a few fundamentals that don't change: • The content always appears to be of high intrinsic value because of the author and/or the subject matter. • All titles are presented as "limited" or "special" and use exclusivity and "fear of loss" to build value. • The titles are

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