The first email was like the first selfie — email inventor Ray Tomlinson sent the first message to himself in 1971. But since then, the channel’s gotten more mature and marketing investments in it have, as well, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”
No one likes to be called "middle-aged," but sometimes it's just a fact. Email is 44. For marketers who also happen to be of a certain age, looking over this infographic from ReachMail might bring back some fun memories. "Email Is Officially Middle-Aged" is published on the Chicago-based email marketing software and services provider's website and starts with 1971, when computer engineer Ray Tomlinson sent the first email, then called an "electronic mail message."