Ray Tesi

Worldata's Winter 2013 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. For the first time, Worldata Research has begun tracking growth of data availability as well as pricing fluctuations. A major shift in the number of email list rental records and data sources has occurred over the last 12 months. A surge in the number of rentable email addresses has resulted in a 26 percent increase in overall email contact availability as compared to the 12 months prior. years, the Worldata List Price Index has served the Direct and Interactive Marketing community as the key source for the pricing and trending of all list rentals. The Index is reported quarterly, providing a comparison of list prices during any given 12-month period and tracking price fluctuations, as cost per thousand (CPM), for lists in various categories.

Worldata's Fall 2012 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in two of the permission-based email list categories: Consumer files and medium-large business files. Consumer email is at an all-time low price point for any category tracked by List Price Index.  The availability of email list rental files continues to grow while the overall economic conditions remain flat in terms of growth.  This abundance of availability is helping to drive down the overall CPM's of email rental files.

Worldata's Spring 2012 List Price Index, the barometer for trending of all list rental pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in Aggregated Business Databases files over Spring 2012. Other notable price decreases occurred in permission-based files for B-to-C email.

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