By Donna Loyle Each year, 4 million new babies are born in the United States—40 percent to first-time parents. And new parents have a need to buy, well, just about everything for their infants. A new mother is, in essence, a new consumer, says Steve Kantor, publisher of New Parent magazine. "Having a baby is one of the biggest, if not the biggest, lifestage event. As such, new mothers are open to new products that can enhance their lives and their babies' lives." As in any primary life change, new parents are in a prime buying mode. In addition to the predictable products—baby
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