Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight.
Direct brands are taking over. When I ran international TV for Fox, we only knew about two types of potential advertisers: blue-chip brands like Budweiser and American Express, and direct response products populating those hard-to-sell slots. You know. Magical Abs! The Blend-O-Rizer!
IAB research didn’t even measure branded podcast revenue in 2015. Now, this aspect of the audio marketing channel is seeing a lot of brand love. Recently, branded podcasts earned a deep-dive look from Fast Company regarding what marketers are doing to earn consumer affection and turn them into customers.
It’s my favorite mail piece this year — and it didn’t even include a check.
It was a one-two wake-up call at last month’s Interactive Advertising Bureau Annual Leadership Meeting, almost on cue with my previous blog post “Living With (and Working Against) Fake News.” Two industry leaders made powerful statements, asking us to clean up how people experience ads and, going further, to make sure those ads don’t finance questionable content or falsehoods online. Brand storytelling has no place in fake news.
There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content, and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year.