Rance Crain

New York?The Direct Marketing Association has named Rance Crain, president of ., and Howard Draft, chairman of direct agency Draftfcb, to the organization's hall of fame.

by Bob Hacker In the January 18, 1999 issue of Advertising Age I ran across this chilling statement by Editor in Chief Rance Crain, "Advertising's failure to produce results is reaching epic proportions … advertising can't be counted on to deliver upward sales momentum when it's most needed." I was reminded of a session I attended at an AdWeek seminar. I sneaked into a new business development seminar for general advertising agency principals. The seminar leader started with the following question, "Do your clients still think advertising works?" The agency presidents agreed that their clients still believed in advertising. His next line was, "Good,

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