Ralph Waldo Emerson

Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.

I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are simple, easy to remember and rapidly mastered. Knowing them can enable you to create copy that's twice as effective—in half the time. Second, the reason they became formulas in the first place is that they work.

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