Ralph Drybrough

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

MeritDirect, the premier direct marketing services company, announces the appointment of Rob Sanchez as Chief Executive Officer. Sanchez brings a dynamic blend of data & media expertise and an ability to grow the business to his new role. As one of the original partners of MeritDirect, he started the List Management & Interactive Services area, which later became Data & Media Services. He has served on the Management Committee since its inception and as a Managing Partner since 2009.

Edited By Lisa Yorgey Lester Linda Huntoon, executive vice president, Direct Media, and chair of the DMA List/Database Council The concern that consumers have about marketing techniques, and the lack of understanding they have of how and why they receive mail—either postal or electronic—is becoming very obvious. I believe the list industry's most difficult challenge in 2005 is to reassure the public that our motives are well founded, and to educate them so they understand that we bring quality to their lives—not clutter. Consumers want control of all aspects of their lives, and their personal information (only list people call it data) is an

Today, one of the great challenges facing B-to-B marketers is finding ways to enlarge the universe of responsive prospects. This problem has been exacerbated by fewer new B-to-B buyer lists coming onto the market and by the shrinking size of many existing B-to-B buyer lists, the inevitable consequence of smaller prospect mailings. When counseled to look more closely at testing compiled lists to find new universes, B-to-B marketers often meet this suggestion with skepticism: “Compiled lists don’t pull nearly as well as buyer and subscriber lists,” or, “Compiled lists aren’t as deliverable as buyer hotlines,” they reply. Frankly, both of these statements generally are

How are direct marketers coping? by Denny Hatch, Contributing Editor On November 22, 1963, Consumer Reports circulation director Paul Goldberg was having lunch at the Pierre hotel in New York with two of his counterparts in the business when the maitre d' came over to say that the President of the United States had been shot. "Oh, my God!" said the woman on Goldberg's right. "Oh, my God!," said the woman on Goldberg's left. "Oh, my mail!" said Goldberg. It's a given: A major catastrophe will clobber results as Americans spend an inordinate number of additional hours watching events unfold on television while mail,

More Blogs