Rachel Sprung

Heather Fletcher is senior content editor with Target Marketing.

Panic attack time. The C-suite wants to know why this marketing thing they don't understand is worth the money. Is there real value? Of course, there is, direct marketers know. But what's the best way to communicate all of that to the CEO? On Sept. 30, Rachel Sprung wrote a post on the HubSpot inbound marketing blog titled "Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue.

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