Panic attack time. The C-suite wants to know why this marketing thing they don't understand is worth the money. Is there real value? Of course, there is, direct marketers know. But what's the best way to communicate all of that to the CEO? On Sept. 30, Rachel Sprung wrote a post on the HubSpot inbound marketing blog titled "Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico