Rachel Rosin

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

"Don't sweat the small stuff." Surely, you've heard that classic cliché of reassurance, and gone about your daily life feeling just a little bit better about something or other. But, when it comes to your marketing campaigns, maybe it's high time to start sweating the small stuff—or rather making the small stuff sweat as it works for you.

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