I recently came across a very unique campaign by PostNet. They are using their new Zombie Apocalypse marketing campaign to help them stand out in the crowded B-to-B services segment. PostNet is the chain of Neighborhood Business Centers that provide printing, shipping, graphic design and marketing solutions for today’s time-strapped small businesses and consumers. I had to know more about this idea so I interviewed Rachel Reynolds, Director of Marketing at PostNet to learn more.
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