Rachel Reynolds

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

I recently came across a very unique campaign by PostNet. They are using their new Zombie Apocalypse marketing campaign to help them stand out in the crowded B-to-B services segment. PostNet is the chain of Neighborhood Business Centers that provide printing, shipping, graphic design and marketing solutions for today’s time-strapped small businesses and consumers. I had to know more about this idea so I interviewed Rachel Reynolds, Director of Marketing at PostNet to learn more.

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