Priya Ghan

By Priya Ghan As international acceptance for direct response television (DRTV) has grown, Latin America has become one of the first regions outside of the United States to be explored. Indeed, the region has a thirst for U.S. goods. Looking ahead, Latin America will continue to be an irresistible market, but it's also a region that poses some of the greatest business challenges, some of which are discussed below. But, for the strong-hearted marketers who've found the successful keys to unleashing the power of DRTV, Latin America represents a tremendous opportunity for growth. This article will outline the options you have as

More Blogs