Prince Charles

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In 2005, Merck & Co.—the huge pharmaceutical conglomerate—was poised to get FDA approval for Gardasil, a supposedly foolproof vaccine against cervical cancer. In June 2006, the influential government Advisory Committee on Immunization Practices (ACIP), recommended that shots be given to all pre-teen girls starting as young as nine at the discretion of their doctors. Merck operatives and lobbyists blitzed state legislators with the news. Their message of fear: Unless you make Gardasil a requirement for entrance into junior high and high schools, girls in your state could die of cervical cancer. So far, fearful lawmakers in 20 states are drafting bills that make the

Can George Bush Do for Curling What JFK Did for Sean Connery? Feb. 23, 2006: Vol. 2, Issue No. 15 IN THE NEWS Bush Tries His Hand at Winter Sports President Bush tried his own version of winter sports this weekend—two bike rides in subfreezing temperatures—after watching some of the Winter Olympics on Air Force One on Friday. While flying back from Florida, Bush watched part of the U.S. men's curling competition broadcast from the 2006 Winter Olympics in Turin, Italy. "We were watching some curling—cheering the U.S. on," White House spokesman Trent Duffy said, recalling the match the U.S. team won by

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