President Obama

Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.

Nonprofit marketers Women On 20s asserted women were worth more than twice as much as the U.S. Department of the Treasury believed. As a result on Wednesday, the department announced Harriet Tubman would grace the front of the $20 bill, replacing the likeness of President Andrew Jackson, rather than taking up half of the space on a $10.

Would-be passengers are just climbing into strangers' cars thinking they're driving for Uber. "'Are you Uber? Well can you just be? Can we go?'" is a question tech investor Ashwin Deshmukh gets a lot when he's driving his 2009 SUV in New York, he tells Valleywag. The problem is, Uber drivers are using their own vehicles and may not be as distinguishable as, say, yellow cabs. The main mistakes customers make when getting into yellow taxis is not noticing they're already occupied or that the driver's off-duty.

Jordan Kaplan wants money. His copy drivers—emotional hot buttons causing me to act—are anger, fear and guilt: Anger and Fear: … the Koch brothers spending tens of millions of dollars to trash President Obama and his allies … Guilt: …  I'm spending an unhealthy amount of time looking at spreadsheets to figure out if we're going to be able to give Democratic candidates the resources they need to continue building their campaigns. Now, Denny, my eyes are pretty bleary …

How Americans shop for health insurance changed forever on Oct. 1, 2013. Whether one agrees with the goals of the Affordable HealthCare Act, marketers already have seen one change take place: There's been a huge increase in "brand awareness" for something called the Exchange Marketplace. Consumers by the millions are experiencing a seismic shift in how to choose an insurance policy that's right for them. They're sharing detailed personal information about themselves in order to access an online marketplace that offers various plans from various insurance carriers. 

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