President Barack Obama

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

Logically, women could be the hiring managers for the highest executive position in the country. Considering women compose the majority of the population, chances are these voters won’t make Hillary Clinton go searching in the men’s restroom for the position’s description — as Lara Shackelford, CMO of Altify, had to do for one of her first marketing leadership positions.

I believe in health care for all. The idea of non-coverage because of a pre-existing condition is obscene. And if a serious illness occurred, that uninsured person could lose the house. Pre-ObamaCare, the health care system was a catastrophe. It's still sick and needs work.

U.S. Postmaster General Patrick Donahoe won a key supporter in his campaign to end Saturday letter delivery after President Obama endorsed the idea in his 2015 budget. But did the president go a bit too far? The White House budget would give the U.S. Postal Service authority to eliminate both Saturday letter and package delivery immediately. Donahue has called only to end the letter service. First Class mail may be dying, but the agency’s package revenue is growing, and the USPS is counting on this line of business to keep it afloat.

The broad targeting of soccer moms and NASCAR dads was all in the past. Now it was about using “proclivity models” and other analytical tools to mobilize and persuade and make voter contact more efficient. Whether a voter was an 85 on the support scale or a six on the persuasion scale was more important than if she was a young African-American woman in Pittsburgh or he was an old Jewish man in Cleveland or vice versa. Some tech staffers had dismissed email as old-fashioned and uncool, without understanding how indispensable it would be in saving the campaign.

The US Postal Service discussed the potential shape of a redesigned mail processing network yesterday with industry representatives in Washington, DC. USPS is looking to reduce the size of its Area Mail Processing (AMP) plant network from around 461 facilities to under 200 over the next few years, and is expected to complete closure reviews in the next two weeks. Yesterday at the latest quarterly Mailers’ Technical Advisory Committee meeting at USPS headquarters, executives said that the smaller number of surviving mail processing plants would be supported by hundreds of smaller area “hub” facilities for more localized distribution of …

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