Piers Barnes

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Last week, my wife, Peggy, and I schlepped into New York for an awards luncheon. Peggy and I were each honorees at different times, and feel that attending is something that we should do to support the organization. The VIP reception started at 10:30 a.m., and the Grey Goose vodka was free. And even though it blows my tight writing schedule sky high, we see a bevy of chums from the good old days. That said, I will never again attend this event and will be very choosy about future awards ceremonies, even though I thoroughly enjoyed the early a.m. white eye-openers on the

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