Phil Simon

Heather Fletcher is senior content editor with Target Marketing.

Sometimes the minutiae can obscure the big picture. This touchpoint led to that clickthrough. That's great. But what if response falls off a cliff? What went wrong? Phil Simon—author of "MESSAGE NOT RECEIVED: Why Business Communication is Broken and How to Fix It," published in March—is trying to rid the business world of the overuse of jargon and email messages.

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