Phil Schiller

Heather Fletcher is senior content editor with Target Marketing.

Logically, women could be the hiring managers for the highest executive position in the country. Considering women compose the majority of the population, chances are these voters won’t make Hillary Clinton go searching in the men’s restroom for the position’s description — as Lara Shackelford, CMO of Altify, had to do for one of her first marketing leadership positions.

Apple's senior vice president of marketing, Phil Schiller, has twice been ranked the most influential marketer in the world. But when it comes to social media, Schiller seems to be a bit of a Luddite. Or maybe he's a genius whose instincts are so good that he doesn't need some piece of software to tell him what to do? After looking at some email Schiller traded over whether to use social media monitoring tools, it's difficult to say. I'll let you be the judge. 

Let's start with the obvious: It's hard to be a CMO. We hear it anecdotally from them all the time. Challenges include an ever-changing digital landscape, the explosion of big data, and a whole slew of digital platforms and tactics that aren't exactly measureable. Proving ROI is tricky, and some are struggling to understand what exactly their marketing is doing. Our research into what CMOs have to deal with confirms that, as well. CMOs say they feel unprepared for all the changes taking place. And that concerns them. Read on to find out what else is top-of-mind for CMOs

More Blogs