Phil Rose

Heather Fletcher is senior content editor with Target Marketing.

Recently introduced to the U.S. market, personalized video solutions are making waves in online marketing. Instead of a static video, the marketer can present personalized video content or even allow users to self-select content to fit their needs.

For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Bruce Schwartz, The Moment Has Arrived.”

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