Phil Mettra

By Phil Mettra So your company has decided to re-brand itself. The old look is getting tired, and a fresh face maintaining the company's current reliable capabilities is the order of the day. The question on the minds of marketing directors in charge of these initiatives becomes, "How do we re-brand ourselves and not lose the existing 'equity' associated with our current logo, tagline and brand?" A simple, but often overlooked method of approaching a successful re-brand, is through consumer feedback. Because if the consumer is not satisfied with the new image of your product, you might as well close up shop. So

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