Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
As much as Americans like to gripe about marketing, what marketers do affects their everyday lives. You could say products and services greatly influence how they view their existence; which brings us to the subject of this story — the most influential marketers of 2016.
Donald Trump shocked the world last Tuesday when he won the 2016 presidential election. While political campaigns are usually won on the issues, there's another element that I think is worth looking into: promotional products.
The price tag for some of the most iconic logos of all time varies drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million.) Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals