Social media is the new frontier of search engine optimization. People interact with Facebook, Twitter, Google+ and other social platforms in far different ways than they do with search engines, yet in many ways the results are the same.
Fighting for real estate atop search engine results pages (SERPs) has always been a challenge. Thanks to smartphones, it's getting a lot tougher. Gone are the days of searching exclusively from your desktop from work or home; now, most people carry search engine access in their pockets and are using Google on their mobile browsers.
Cracking search engine algorithms is both the holy grail and the windmill chase of search engine optimization. These algorithms are fiercely guarded secrets that constantly evolve. Just when absolute clarity seems within reach, the search for answers begins anew. That said, we're far from clueless about how these algorithms work.
When used correctly, AdWords is a powerful, efficient advertising platform that brings scores of visitors to your business. However, campaigns are doomed to underwhelm when not properly optimized — and folks who are new to AdWords often make the same mistakes.
Google AdWords is loaded with potential — and if you haven't explored the platform's latest features, then you're probably missing out on opportunities to improve your advertising performance. Hundreds of new features launched over the past couple years, and there’s a good chance you missed a few of them.
Writing tight, compelling ads is one of the biggest challenges of Google AdWords. You get 25 characters for a headline, then two 35-character lines for description text. That's too little room for carelessness, but more than enough to pique your prospects' interests — if you know what you're doing.