Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

Want more SEO tips? Get your free copy of Phil’s Ultimate SEO Checklist. Want more AdWords tips? Get your free copy of Phil’s Ultimate Google AdWords Checklist.

Social media is the new frontier of search engine optimization. People interact with Facebook, Twitter, Google+ and other social platforms in far different ways than they do with search engines, yet in many ways the results are the same.

Cracking search engine algorithms is both the holy grail and the windmill chase of search engine optimization. These algorithms are fiercely guarded secrets that constantly evolve. Just when absolute clarity seems within reach, the search for answers begins anew. That said, we're far from clueless about how these algorithms work.

When used correctly, AdWords is a powerful, efficient advertising platform that brings scores of visitors to your business. However, campaigns are doomed to underwhelm when not properly optimized — and folks who are new to AdWords often make the same mistakes.

Google AdWords is loaded with potential — and if you haven't explored the platform's latest features, then you're probably missing out on opportunities to improve your advertising performance. Hundreds of new features launched over the past couple years, and there’s a good chance you missed a few of them.

Writing tight, compelling ads is one of the biggest challenges of Google AdWords. You get 25 characters for a headline, then two 35-character lines for description text. That's too little room for carelessness, but more than enough to pique your prospects' interests — if you know what you're doing.

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