Peter Finch

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Last week I wrote about the failed petition drive to get an amendment to the Philadelphia City Charter on the May 5 primary ballot. The premise: no casino could be built within 1,500 feet of any school, home, house of worship, playground, public pool, library, or civic center. Needed were the valid, notarized signatures of 20,000 registered voters. Of the 27,254 signatures collected, The Philadelphia Inquirer reported that fewer than 7,000 were valid. No one bothered to get ahold of the voter registration list. Do-gooders went forth to round up signatures from anybody and everybody. Put in direct marketing terms, it was the equivalent

All I know is that first, you’ve got to get mad. You’ve gotta say, “I’m a human being, goddammit! My life has value!” So, I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window, open it, and stick your head out and yell, “I’m as mad as hell, and I’m not going to take this anymore!!” —Peter Finch, “Network,” 1976, screenplay by Paddy Chayefsky Joey Vento and Ann Coulter are mad as hell. Or are they? They have thrust their anger—or is it coolly calculated

The Appalling Management Style of Presidents When the Vanity Fair story broke last week that Mark Felt was the legendary "Deep Throat" character that fueled The Washington Post's investigation into the Watergate scandal, I watched Bob Woodward and Carl Bernstein interviewed the next day by Matt Lauer on NBC's "Today" show. A remark by Bernstein floored me: "We had no idea of his motivations, and even now come of his motivations are unclear." Could Bernstein be serious? Here was one of two guys who knew more about Watergate than anyone in the world and he showed himself to have the sensitivity of a

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