Peter Figueredo Smart

By Peter Figueredo Smart online marketing, or a waste of money? It seems that lately you can't pick up a trade publication without reading about blogs. As an online marketing executive, you may be wondering how—if at all—it can help you meet your e-commerce objectives. This column takes a close look at this "buzz topic" to help you evaluate this emerging area of online marketing. It could prove to be either a very valuable marketing tool or a waste of time and money. What are Blogs? According to Blogger (—a company acquired by Google in early 2003 that provides users

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