Peter Fader

Heather Fletcher is senior content editor with Target Marketing.

Move over, bit.ly. Last week, investors funded new marketing technology (MarTech) that includes multiple pieces of content in one link. In another deal, real-time predictive analytics is happening. Click through to see when marketers can buy this MarTech.

While no one person can be omniscient about where direct marketing is heading, it's a good idea to check in from time to time with one of the practice's brightest minds: Professor Peter Fader of The Wharton School at the University of Pennsylvania.

Polygamy and consumers may not seem to meld in marketers' minds, but Peter Fader explains why they perhaps should. Polygamous consumers and the coin toss that is the wont of the desirable, inertial loyal customer are just a few highlights of a wide-ranging conversation with Fader.

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