For eBags, the Denver-based online retailer of purses, luggage, and other types of bags and accessories, on-site search is mission-critical to improving conversions.
For eBags, the Denver-based online retailer of purses, luggage, and other types of bags and accessories, on-site search is mission-critical to improving conversions. How do you narrow that down from 36,000 to five or 10 and eventually that one perfect bag that they fall in love with and will purchase? eBags has been working with the Cambridge, Mass.-based information access software firm Endeca to blend search technology with merchandising to leverage the best aspects of retail shopping with the power of the Web.
From time to time, eM+C Weekly e-letter readers have an opportunity to get to know a member of our Editorial Advisory Board. This month, meet our newest member, Peter Cobb, co-founder and senior vice president of marketing for eBags, the Greenwood Village, Colo.-based online bags retailer.
by Katie Haegele The Internet is no longer new media. You know you've got to use it to its fullest potential. Online initiatives, such as affiliate marketing and breeding loyalty through dynamic and compelling content, represent some of the best ways to capture and keep the attention of Internet users. Friends in High Places Researchers at Forrester believe that by 2003 the affiliate market will be worth $12 billion. Also called "pay-for-performance" advertising, affiliate marketing is eclipsing banner advertising as the new way to exploit the Web's inherent tracking capabilities. There's safety in numbers. Forming smart partnerships could well be the wave