Pete Fenson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In the media player at right is an illustration of a lift piece I wrote and designed for a U.S. Curling Association fundraising effort. Note the Courier typeface. This was deliberate. Courier is historically the stuff of old typewriters and the fabled QWERTY keyboard (which I am using right now). The letter from Pete Fenson looks like he might have "hunt-'n'-pecked" it personally. It is a different typeface from everything else in the package

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