Perry D. Drake

Testing is the foundation on which we build a direct marketing business. Therefore, without proper knowledge of test planning and analysis, we are not in the best position possible to help our company grow. It’s that simple! There are many secrets of test design and analysis guaranteed to maximize the effectiveness of your testing programs and ensure you stay within budget. Let me share six of them with you now. Secret 1: When rolling out with a new promotional strategy for the first time, you must always back-test or re-test the old package at least one time. The reason is that if this new package does

More Blogs