Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Note: Denny Hatch personally replies to all readers who write in. Readers respond to “How Not to Run a Meeting—or a Business: Lessons from the 109th Congress,” published July 27, 2006. Loved your newsletter dealing with meetings. I run lots of meetings and attend others and what you are saying is so very true. Our congress is, indeed, an exercise in how not to run a meeting. —Jerry Heisler Excellent piece, thank you so much for such an articulate review of the sad state of our Congress. I hope the majority of these Congress people get voted out of office, regardless of their party affiliations. I’ve read several

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of

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