Peggy Hudson

Heather Fletcher is senior content editor with Target Marketing.

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Mobile shoppers just aren't happy yet with the mobile buying experience. Matthias Clock, the content marketing "chef" for eTail West 2015, believes he has the solution to the problem that IBM brightly highlights with its Holiday 2014 synopsis. About 45 percent of e-commerce traffic came from mobile devices, while mobile sales totaled 22.6 percent, IBM reports. The difference for smartphone users is even starker: While being 31.2 percent of e-commerce shoppers, smartphone users only converted there as 9.1 percent of all Web buyers.

On Monday, the Postal Regulatory Commission freed the U.S. Postal Service up to possibly raise rates on postage. Both the PRC and USPS used language in the PRC decision indicating an inflation-based postage increase may coincide with the expiration of an exigent rate increase. The exigent rate increase is designed to help the postal service recover after the Great Recession. On Tuesday, the Direct Marketing Association reacted with a statement emailed to Target Marketing.

For direct marketers, the Direct Marketing Association (DMA) is the legacy trade association in a sea of upstarts. DMA's been reinventing itself, positioning itself as a data-driven organization. Just before DMA2014, the organization brought Lindsay Hutter on board as its new SVP of communications. Target Marketing interviewed Hutter on Oct. 23. This is the full interview with Hutter, who joins DMA after her years at New York-based PR firm Hill+Knowlton and the National Association of Convenience Stores (NACS).

The Supreme Court of the United States today announced that it will hear a case brought by the DMA relating to a Colorado law imposing a notice and reporting scheme on remote sellers that do not collect state sales tax. The Supreme Court agreed to consider the question of whether federal courts may decide constitutional challenges to state tax regulations affecting only out-of-state businesses

The Direct Marketing Association today responded to the findings of a new report released by the Federal Trade Commission entitled: "Data Brokers: A Call for Transparency and Accountability." "We appreciate the Commission's ongoing interest on these issues. The calls for notice, choice and transparency are consistent with existing hallmarks of the ethical standards for our industry, which DMA has produced and enforced for more than 40 years

Once, there was a Constitution-ordained, universal delivery service of hard-copy, print communications called the United States Postal Service. It was affordable, reliable and the most efficient of its kind in the world. Direct mail was its bread and butter, and many brands that sought to find and keep customers in a very targeted manner used the service avidly.

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