A giant search engine gave up on Google Authorship, but rival Facebook is bringing it back as the “Author Tag.” It may not seem like an immediate SEO boost if it’s not on Google, but Facebook is testing its own search engine, according to Seeking Alpha on Thursday.
Peggy Hatch's favorite app is truly Uber! It’s her private car service that is fast and easy to use. But what is also winning her over is their marketing. Check out these two recent efforts. One is a simple postcard that touts the benefits and makes a special offer.
NAPCO Media, a leading B-to-B media company, today announced that Chris Lyons has joined the company as President/Chief Revenue Officer of the Marketing and Retail sector, whose brands include Target Marketing, Retail Online Integration (ROI), Direct Marketing IQ, Who's Mailing What!, and eMarketing + Commerce.
I find it hard to believe that we're about to host our fifth annual Direct Marketing Day @ Your Desk on March 12, but it's true. And this will be the best one yet! If you haven't attended this FREE Virtual Conference before, don't let another one pass you by. Register today!
I'm always fascinated when companies reintroduce themselves to the world with a new brand. CVS Pharmacy rebranding as CVS Health and expanding into new health services — including walk-in clinics — makes great sense to me. CVS Health's announcement, last February, to remove all tobacco products from its shelves was no coincidence. The action got lots of press that tied in perfectly with the company's new message of helping people on the road to better health.
As 2014 draws to a close, I began thinking about the past 12 months and some of the lessons learned and the new words, concepts, techniques and technologies that have entered our marketing world. It boggles the mind! Here's what I learned ... how about you?