The mantra: “Go where your audience is!” is only part of the story. Go … but go with meaningful content and use the channel that will best speak to them. Kudos to Maris Grove — offering apartment homes to seniors — for this home run campaign!
Peggy Hatch
Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
In this first episode of Timeless Lessons From the Greats, join Peggy Hatch as she shares John Francis Tighe's priceless three-legged stool lesson focusing on the second leg — the offer!
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A giant search engine gave up on Google Authorship, but rival Facebook is bringing it back as the “Author Tag.” It may not seem like an immediate SEO boost if it’s not on Google, but Facebook is testing its own search engine, according to Seeking Alpha on Thursday.
Peggy Hatch's favorite app is truly Uber! It’s her private car service that is fast and easy to use. But what is also winning her over is their marketing. Check out these two recent efforts. One is a simple postcard that touts the benefits and makes a special offer.
NAPCO Media, a leading B-to-B media company, today announced that Chris Lyons has joined the company as President/Chief Revenue Officer of the Marketing and Retail sector, whose brands include Target Marketing, Retail Online Integration (ROI), Direct Marketing IQ, Who's Mailing What!, and eMarketing + Commerce.
I find it hard to believe that we're about to host our fifth annual Direct Marketing Day @ Your Desk on March 12, but it's true. And this will be the best one yet! If you haven't attended this FREE Virtual Conference before, don't let another one pass you by. Register today!
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