Paula Zahn

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When I saw that the 2008 rate for a speech by Larry Summers was $45,000 to $135,000, I got to thinking.

Out of curiosity, I started prowling the various Web sites of speakers' bureaus and came to six conclusions:

  1. It seems everybody in the world is available for speeches. Included are political and show business stars, second and third bananas, and hundreds upon hundreds of people I never heard of.
  2. All of these people—luminaries and nobodies—get fees from $1,000 to $1 million, plus expenses.
  3. I used to make a lot of speeches, and all I ever got was expenses and a plaque with my name engraved on it.
  4. I was a damned fool. I was as much a nobody as anybody else and could've picked up some dough if I'd just asked.
  5. If someone invites you to make a speech, think about asking for an honorarium at the very least, if not a fat fee, plus expenses. For Colin Powell, expenses include a private jet along with his $100,000 fee.
  6. The worst that can happen is that no money in the budget exists for fees or expenses. If you refuse, someone will replace you.

My wife, Peggy, and I are unabashed royal watchers. We subscribe—and look forward to every month—the Brit magazine, Majesty. Whenever we are in London, we try to visit the Queen’s Gallery off Buckingham Palace, because the Royal Family has one of the greatest private art collections in the world and the exhibitions there are changed regularly. So surfing DirecTV over early morning coffee on Friday, August 31, I stumbled on the BBC live coverage of the memorial service commemorating the 10th anniversary of the death of Princess Diana and was hooked. It is the BBC that invented TV coverage of great national events—funerals, coronations, state visits

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