Paul McCartney

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Whenever I got into childhood arguments with my dad, he would always win by saying, “There’s your version, my version and the truth.” When brands are looking for engagement, should they look for a good brawl, a la Taylor Swift and Kanye West, or stick with the truth?

"What in the world is WhatsApp?" Reuters echoed the question many in the U.S. were asking when Facebook acquired the mobile messaging app in February for a stratospheric $19 billion. WhatsApp was more familiar to the rest of the world, where it had built a bulk of its estimated 450 million users—and where other competitors were gaining steam. Each began as "over-the-top" applications to avoid texting charges, but they've quickly blossomed into vibrant social media portals that are robbing users from Facebook and Twitter

I think about business—and business models and how to grow a business—before dawn every day. The dog and I are out in all weather every morning at 5, and the action—and inaction—on the streets of South Philly is fascinating—small businesses showing the best American tradition of entrepreneurship. Every place of business that I come in contact with—or see from the street—is a source for new ideas. Starbucks On the corner of Third and South streets is a Starbucks, which moved in when a rather disreputable, grungy pizza place moved out. The facilities are always clean and neat and in the very early morning you

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