Paul Gillin

I'll begin with your question: What on earth does social networking have to do with direct mail? Not much ... yet. Look at this statistic courtesy of TechCrunch: In November 2008, Facebook drew 200 million unique worldwide visitors; more than one in five people who accessed the Internet that month visited the site. That's a lot of folks; that's a veritable community that may be more friendly to direct mail than you think, especially if you mix the two together skillfully.

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