Paul Geller

By Paul Geller Editor's note: Lois Geller has been speaking all over the country, so we asked her son Paul, a copywriter from Bethesda, MD, to fill in for her this month. We think you'll enjoy this! Since I was a wee lad, my mother has been a direct marketer working for advertising agencies, universities and other organizations. Since the mid-1970s, I've seen thousands of her mailings, some of which were incredible. And so were the projects, such as marketing commemorative Charles and Diana wedding stamps from the Bailiwick of Guernsey; selling automobiles to Canadian women; and pitching vitamin-of-the-month club memberships. One

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