Paul Garcia

In a June Washington Post article titled "Ubiquitous Technology, Bad Practices Drive Up Data Theft," Jonathan Kim dubbed 2005 the year of the data breach. Indeed, a recent string of high-profile cases of compromised or stolen credit card data have given companies that process, store or collect credit card data a collective black eye. The proliferation of credit cards since the 1970s has propelled the direct marketing industry forward. As the beneficiaries of card-not-present transactions, direct marketers need to be proactive when it comes to safeguard-ing this highly sensitive customer data. This special report examines two major concerns direct marketers have when it

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