Paul Barbagallo Telemarketers

With Paul Barbagallo Telemarketers must embrace the principles of permission-based marketing in order to survive, according to teleservices expert Jon Hamilton. Hamilton spoke in June at the Direct Marketing Association's (DMA) Annual Teleservices Conference in Palm Beach, Fla. A 30-year industry veteran, Hamilton is CEO of Authtel Permission Solutions and president of JHA Telemanagement. Prior to forming Authtel, Hamilton served as president of the American Teleservices Association (ATA) and chair of the DMA's Telephone Marketing Council. He now pauses to reflect on the impact of do-not-call legislation, leveraging direct mail to regain permission to call consumers and a telecommunications company that got it

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