Paul Barbagallo Described

With Paul Barbagallo Described by Fortune magazine as one of America's leading marketing analysts, J. Walker Smith, Ph.D., president of branding and marketing consultancy Yankelovich, has built a career on tapping into the complex mind-set of consumers. At the recent American Association of Advertising Agencies (AAAA) Conference in Miami, Smith presented a new Yankelovich study that indicates consumer skepticism is at an all-time high. He now pauses to reflect on the study, the adverse effects of spam, and the desperate need for campaign relevance and precision. PB: In your estimation, is the current resistance from consumers more related to privacy issues or the growing

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