Check out the marketing titles publishing in October, November and December 2011.
Starting dialog with prospects and turning friends and "likes" into leads and sales demand marketers give customers a tool that helps them solve important problems—like managing finances—in ways that ultimately prompt trials, applications, subscriptions and sales.
Is Twitter just a new way to get customers' attention, funnel discounts to them and douse customer service fires? Or is it a better way to generate leads? Avaya and Jones Lang LaSalle have the answer.