Paul Adams

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

Starting dialog with prospects and turning friends and "likes" into leads and sales demand marketers give customers a tool that helps them solve important problems—like managing finances—in ways that ultimately prompt trials, applications, subscriptions and sales.

Is Twitter just a new way to get customers' attention, funnel discounts to them and douse customer service fires? Or is it a better way to generate leads? Avaya and Jones Lang LaSalle have the answer.

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